Resonating Change Tour

This is a dream come true,” Ayde Riveros repeated various times during her first few days in the states. She and fellow Peruvian artisan, Evangelina Pizarro, toured throughout the Midwest and Colorado, accompanied by Carrie Hawthorne, PJT’s director and Yochi Zakai, Green America’s Fair Trade Program Coordinator. Resonating Change: Connecting Communities through Fair Trade visited 11 cities and spoke to over 1,300 individuals.

The message the artisans delivered was powerful: Fair Trade empowers individuals to overcome cultural, social and even personal barriers and improve their lives. Ayde and Eva's stories resonated with the audiences and helped people comprehend the imbalances that most Americans realize exist but haven’t necessarily digested. Audiences were particularly surprised to hear tales of labor abuse, such as Ayde working two weeks to knit four sweaters and never being paid, and Eva working 12 hour days, 6 days a week in a jewelry factory to be paid only $75 a month.

Ayde and Evangelina told crowds how their lives have changed for the better under Fair Trade. Ayde, who explains herself as always have been timid and afraid to speak in groups, is now not only able to participate in small groups but also proved to be an eloquent public speaker to large audiences on this tour. She and the other 45 knitters in her group, El Mercurio, are now able to tell their husbands “Men and women are equal and I have a right to make decisions in my household,” Ayde said. Eva spoke of the importance of being one’s own boss, “No longer am I exploited by someone else. I set my own hours and now have time to be a mother to my two daughters.”

And while audience members were affected by Ayde and Evangelina’s stories, the artisans were also transformed by the tour. “Watching the artisans grow both personally and professionally in such a short time was remarkable,” Hawthorne said. Their first time out of Peru, the artisans continually repeated throughout the visit, "I have something to tell my grandchildren about."

Hawthorne, who has lived and worked in developing countries for over four years in the past decade said, "It’s hard for us as Americans to grasp all of the new things that Ayde and Eva experienced for the first time during this visit. I had forgotten that even the smallest things, like figuring out how to get soap of the dispenser in public restrooms or using a seatbelt, could be so foreign and such a challenge to figure out." Some of the highlights of “firsts” that occurred during the tour include: public speaking, reading a book and writing in a journal (PJT gave Ayde and Eva each a book and journal at the start of the tour), riding a bike, riding on a boat, being the 77th floor of a building (Ayde had never been higher than the fourth floor), visiting the zoo…and so much more.

“Everyone was so kind and generous. They listened to us and treated us so well. It was an unforgettable trip,” Eva said.

To see pictures from the Resonating Change tour, view our online album.

If you would like to download a copy of the presentation given on Fair Trade during the tour, you can do so here.