The Nitty Gritty Details of Fair Trade

  • Posted by Carrie Hawthorne
    June 19

    On Wednesday in Cairo I met with the staff and members of the board of directors from Egyptian Hands (EH). EH does the development work (capacity building and trainings) with the producer groups involved in Fair Trade in Egypt. They work with over 3,500 producers across the country. They have a very different model than what we have worked with in Peru or Cameroon – EH is not involved in the sale and export of products but instead leave the export up to a different organization. They used to work closely with Egypt Crafts Center, a for-profit, Fair Trade organization and member of the World Fair Trade Organization (formerly known as IFAT), as the marketing, sales and export arm of the Fair Trade operation. As far as I understand, because of differences they recently stopped working with ECC and are looking to a different company, Yadawee, to export the Fair Trade products. Yadawee has worked exporting artisan products for quite some time but has only recently begun to be involved in Fair Trade (they have applied for membership with WFTO).

    I think this model (working with two separate organizations) could be feasible but it would take quite a bit of coordination and effort in the beginning to make the structure cohesive and one that facilitates clear communication with the producers.

    One large concept that I’m trying to wrap my head around is that the cooperative model – and anything close to the cooperative model – does not seem to be incorporated into Fair Trade here. So to contrast with what goes on in Peru: the artisans in Peru work together to establish pricing on products and regardless of how long you have been in the group or what their skill level is, each member is paid equally according to the amount of work/time they contribute. Each member is given the opportunity to learn all facets of the business – from the technical, artisan skills to bookkeeping, material purchasing, sales, etc.

    But here in Egypt it seems as though nearly all (or maybe even all) of the groups are structured with a leader (which in the cases I’ve seen so far is the individual who started the group) who is essentially the boss (who has the most responsibility) and it seems is generally the person who deals with the sales, owns or is in charge of renting the workshop, takes loans out to purchase new equipment, and who makes the most money. (A surface level example of the difference between the structures: in Peru I met with every single member of the artisan groups when I visited their workshops but of the three Egyptian “groups” we have met with so far, we have only met with one person – the leader – from the group.)

    As much as I believe in the cooperative model, I also believe that the definition of Fair Trade needs to be fluid – to a certain extent – because if this movement should encompass marginalized people across the entire world and multiple business sectors, it has to be flexible enough to adapt to different cultures and industries.


    I do look forward to discussion with PJT and with colleagues in the Fair Trade movement about the Fair Trade model.

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